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Navigation: Home - Home Business Courses - Advanced Marketing Strategies - Writng & Marketing Your Ebook Writing and Marketing Your Ebook
There is a lot of reading on this page, so get yourself a drink, avoid
all distractions and begin. Oh.... and get yourself a pen and some
paper too as I recommend you take some notes. eBooks are extremely
powerful, so get writing!
E-Books -
Profit-Pulling Powerhouses
E-Books are part of the new frontier of cyberspace. They are an
entirely new medium for sharing marketing information, ideas,
techniques, and expert knowledge. Each day the number of people
accessing the Internet grows, causing the exposure of your E-Book to
increase incrementally. It's obvious why electronic self-publishing has
become so popular so quickly.
The publishing industry, I hope, does not intend to forever banish the
printed word to the dustbin of history. Books in print have their own
special qualities and merits, and the world would be diminished by
their disappearance.
Having said that, let's look at what makes E-Books so important and so
unique.
E-Books have certain abilities and qualities that other mediums do not
possess. For example, E-Books are fairly easy to produce, and their
production cost is inexpensive. Just think about it: you don't need a
publisher, an agent, a printing press, offset film, ink, paper, or even
a distributor. You just need a great concept, the ability to write it
or to hire a writer, and the right software.
Additionally, E-Books are easily and rapidly distributed online. They
are also easily updated; they do not require a second print run. All
you need is to go into your original creation and modify the text or
graphics. Because of this flexibility, E-Books can change and grow as
fast as you can type.
E-Books are also immediately obtainable. You don't have to go to a
bookstore or search through endless titles at an online bookstore. All
you have to do is download it from a website, and presto! It's on your
computer, ready to be read.
E-Books are interactive. This is one of the most unique and specific
qualities that E-Books offer. You can add surveys that need to be
filled out, order forms for customers to purchase your products or
goods, sound and video that draw your reader into the virtual world of
your E-Book, even direct links to relevant sites that will expand your
E-Book outward. The potential is virtually limitless.
E-Books have a particular kind of permanence that other mediums do not
possess. Television shows and radio shows air once, and then may rerun
a few times. E-Books remain on your computer for as long as your
choose, and they can be read and reread whenever you choose to. They
can even be printed out and stored on the shelves of your traditional
home library.
Another wonderful quality is that E-Books have no barriers in terms of
publishing. You don't need to go through the endless process of
submitting your manuscript over and over again, and then once you land
an agent, having the agent submit your manuscript over and over again.
Nor do you have to shell out thousands of dollars for printing a
self-published book. All E-Books require is a writer and appropriate
software.
Figure out your market, write your book, post it on your website, and
with the right business savvy, your audience will come to you.
Finally, you have creative control over your E-Book. You don't have to
compromise with an editor or the publishing trends of the time. You
don't have to haggle with a designer or wait for copyedited galleys to
arrive by snail mail. You are in complete control of the design and the
text.
How to Use E-books
for Marketing and Promotion
There are innumerable ways to use E-Books to promote your business and
drive quality traffic to your website. Once posted on your site, you
can turn them into a daily course, which brings your customer back to
read the next chapter. You can use them as a free gift for making a
purchase or for filling out a survey. Put your E-Book on a disc, and
you will have an innovative brochure. Blow your competition away by
inserting the disc into your sales packages.
The most effective marketing products are those that are unique.
Copyright your E-Book, and immediately, you have a powerful tool that
you, and you alone, can offer to the public. People will have to visit
your site to acquire your E-Book, which increases the flow of quality
traffic and the potential of sales and affiliate contacts.
Make sure that you keep your E-Book current. Update it frequently as
the market and trends change. Add new advice and techniques to show
your prospects how your goods or services can enrich their lives. By
constantly keeping abreast of new trends and techniques, you can
continue to see profits from your E-Book for years after your original
creation.
Another phenomenal advantage of E-Books is that you can test their
marketing potential without putting out hardly any cash at all. You can
even produce an E-Book one copy at a time, each time you receive an
order, eliminating the need for storage and inventory. By this method,
you can gauge the salability of your E-Book, and make adjustments as
necessary until the orders start pouring in. E-Books allow you to learn
about your market and customer habits and motivation over a period of
time, without risking your precious financial resources. They also
provide you with an invaluable way to gather marketing information,
which you can use in many different facets of your business.
Use your E-Book to discover what the specific goals and problems are in
your specific industry. Then figure out how to solve these problems,
and publish an E-Book with this invaluable information. This will
increase the value of your business, upgrade your reputation, and get
you known as an expert in your field.
You can extend the value of single E-Book by breaking the book down
into chapters for a serial course, into special reports available on
your website, or into audio or visual tapes. E-Books can be broken down
into several different promotional materials by accepting some of the
articles and using them to promote your product. You can include a
catalog in your E-Book to promote all the products or services you
sell. You can include a thank-you note for reading your book and an
invitation to download a trial version of your product. Or you can
include a form for your audience to contact you for further information
or with questions, thereby building your business relationships and
your mailing list.
Using E-Books in this manner helps to cut the cost of individually
producing separate promotional materials. You can use a single E-Book
to entice new prospects and to sell new products to your current
customers.
No other medium has this kind of flexibility and ability for expansion.
Think of your E-Book like a spider spinning a beautiful and intricate
web. Now go and create that web, and see how many customers and
prospects you can catch!
Why Sell E-Books?
It's not true that everything that has been said has already been
written. Since that unfortunate axiom came into use, the whole universe
has changed. Technology has changed, ideas have changed, and the
mindsets of entire nations have changed.
The fact is that this is the perfect time to write an E-Book. What the
publishing industry needs are people who can tap into the world as it
is today - innovative thinkers who can make the leap into the new
millennium and figure out how to solve old problems in a new way.
E-Books are a new and powerful tool for original thinkers with fresh
ideas to disseminate information to the millions of people who are
struggling to figure out how to do a plethora of different things.
Let's say you already have a brilliant idea, and the knowledge to back
it up that will enable you to write an exceptional E-Book. You may be
sitting at your computer staring at a blank screen wondering, "Why? Why
should I go through all the trouble of writing my E-Book when it's so
impossible to get anything published these days?"
Well, let me assure you that publishing an E-Book is entirely different
than publishing a book in print. Let's look at the specifics of how the
print and cyber publishing industry differ, and the many reasons why
you should take the plunge and get your fingers tapping across those
keyboards!
Submitting a print book to conventional publishing houses or to agents
is similar to wearing a hair shirt 24/7. No matter how good your book
actually is, or how many critique services and mentor writers have told
you that "you've got what it takes," your submitted manuscript keeps
coming back to you as if it is a boomerang instead of a valuable mine
of information.
Perhaps, in desperation, you've checked out self-publishing and found
out just how expensive a venture it can be. Most "vanity presses"
require minimal print runs of at least 500 copies, and even that amount
will cost you thousands of dollars. Some presses' minimal run starts at
1,000 to 2,000 copies. And that's just for the printing and binding.
Add in distribution, shipping, and promotional costs and - well, you do
the math. Even if you wanted to go this route, you may not have that
kind of money to risk.
Let's say you already have an Internet business with a quality website
and a quality product. An E-Book is one of the most powerful ways to
promote your business while educating people with the knowledge you
already possess as a business owner of a specific product or service.
For example, let's say that you've spent the last twenty-five years
growing and training bonsai trees, and now you're ready to share your
knowledge and experience. An E-Book is the perfect way to reach the
largest audience of bonsai enthusiasts.
E-Books will not only promote your business - they will help you make a
name for yourself and your company, and establish you as an expert in
your field. You may even find that you have enough to say to warrant a
series of E-Books. Specific businesses are complicated and often
require the different aspects to be divided in order for the reader to
get the full story.
Perhaps your goals are more finely tuned in terms of the E-Book scene.
You may want to build a whole business around writing and publishing
E-Books. Essentially, you want to start an e-business. You are thinking
of setting up a website to promote and market your E-Books. Maybe
you're even thinking of producing an E-zine.
One of the most prevalent reasons people read E-Books is to find
information about how to turn their Internet businesses into a
profit-making machine. And these people are looking to the writers of
E-Books to provide them with new ideas and strategies because writers
of E-Books are usually people who understand the new cyberspace world
we now live in. E-Book writers are experts in Internet marketing
campaigns and the strategies of promoting and distributing E-Books. The
cyberspace community needs its E-Books to be successful so that more
and more E-Books will be written.
You may want to create affiliate programs that will also market your
E-Book. Affiliates can be people or businesses worldwide that will all
be working to sell your E-Books. Think about this. Do you see a formula
for success here?
Figure out what your subject matter is, and then narrow it down. Your
goal is to aim for specificity. Research what's out there already, and
try to find a void that your E-Book might fill.
What about an E-Book about a wedding cake business? Or an E-Book about
caring for elderly pets? How about the fine points of collecting
ancient pottery?
You don't have to have three masters degrees to write about your
subject. People need advice that is easy to read and easily understood.
Parents need advice for dealing with their teenagers. College students
need to learn good study skills - quickly. The possibilities are
endless.
After you've
written your E-book...
Getting your E-Book out is going to be your focus once you've finished
writing it, just as it is with print books. People will hesitate to buy
any book from an author they've never heard of. Wouldn't you?
The answer is simple: give it away! You will see profits in the form of
promoting your own business and getting your name out. You will find
affiliates who will ask you to place their links within your E-Book,
and these affiliates will in turn go out and make your name known.
Almost every single famous E-Book author has started out this way.
This doesn't mean you should stop here. Eventually, you will move into
where most of the wealth mountains are - selling them, and then maybe
their Resell Rights and Private Label licenses!
Another powerful tool to attract people to your E-Book is to make it
interactive. Invent something for them to do within the book rather
than just producing pages that contain static text. Let your readers
fill out questionnaires, forms, even crossword puzzles geared to
testing their knowledge on a particular subject. Have your readers hit
a link that will allow them to recommend your book to their friends and
associates. Or include an actual order form so at the end of their
reading journey, they can eagerly buy your product.
When people interact with books, they become a part of the world of
that book. The fact is just as true for books in print as it is for
E-Books.
That's why E-Books are so essential. Not only do they provide a forum
for people to learn and make sense of their own thoughts, but they can
also serve to promote your business at the same time.
How to Write an
E-Book
The hardest part of writing is the first sentence. When you look at the
whole project, it seems like an impossible task. That's why you have to
break it down into manageable tasks. Think of climbing a mountain. You
are standing at the foot of it and looking up at its summit vanishing
into the clouds. How can you possibly scale such an immense and
dangerous mountain?
There is only one way to climb a mountain: step by step.
Now think of writing your E-Book in the same light. You must create it
step by step, and one day, you will take that last step and find
yourself standing on the summit with your head in the clouds.
The first thing you have to do, as if you actually were a mountain
climber, is to get organized. Instead of climbing gear, however, you
must organize your thoughts. There are some steps you should take
before you begin. Once you've gone through the following list, you will
be ready to actually begin writing your Ebook.
Beginning Steps to
Writing an E-Book
First, figure out your E-Book's working title. Jot down a few different
titles, and eventually, you'll find that one that will grow on you.
Titles help you to focus your writing on your topic; they guide you in
anticipating and answering your reader's queries. Many non-fiction
books also have subtitles. Aim for clarity in your titles, but
cleverness always helps to sell books as long as it's not too
cute.
Next, write out a thesis statement. Your thesis is a sentence or two
stating exactly what problem you are addressing and how your book will
solve that problem. All chapters spring forth from your thesis
statement. Once you've got your thesis statement fine-tuned, you've
built your foundation. From that foundation, your book will grow,
chapter by chapter.
Your thesis will keep you focused while you write your E-Book.
Remember: all chapters must support your thesis statement. If they
don't, they don't belong in your book. For example, your thesis
statement could read: We've all experienced insomnia at times in our
lives, but there are twenty proven techniques and methods to give you
back a good night's sleep.
Once you have your thesis, before you start to write, make sure there
is a good reason to write your book. Ask yourself some questions:
Does your book present useful information and is that information
currently relevant?
Will you book positively affect the lives of your readers?
Is your book dynamic and will it keep the reader's attention?
Does you book answer questions that are meaningful and significant?
If you can answer yes to these questions, you can feel confident about
the potential of your E-Book.
Another important step is to figure out who your target audience is. It
is this group of people you will be writing to, and this group will
dictate many elements of your book, such as style, tone, diction, and
even length. Figure out the age range of your readers, their general
gender, what they are most interested in, and even the socio-economic
group they primarily come from. Are they people who read fashion
magazines or book reviews? Do they write letters in longhand or spend
hours every day online. The more you can pin down your target audience,
the easier it will be to write your book for them.
Next, make a list of the reasons you are writing your E-Book. Do you
want to promote your business? Do you want to bring quality traffic to
your website? Do you want to enhance your reputation?
Then write down your goals in terms of publishing. Do you want to sell
it as a product on your website, or do you want to offer it as a free
gift for filling out a survey or for ordering a product? Do you want to
use the chapters to create an e-course, or use your E-Book to attract
affiliates around the world? The more you know upfront, the easier the
actual writing will be.
Decide on the format of your chapters. In non-fiction, keep the format
from chapter to chapter fairly consistent. Perhaps you plan to use an
introduction to your chapter topic, and then divide it into four
subhead topics. Or you may plan to divide it into five parts, each one
beginning with a relevant anecdote.
How to make your
E-Book "user friendly"
You must figure out how to keep your writing engaging. Often anecdotes,
testimonials, little stories, photos, graphs, advice, and tips will
keep the reader turning the pages. Sidebars are useful for quick,
accessible information, and they break up the density of the page.
Write with a casual, conversational tone rather than a formal tone such
as textbook diction. Reader's respond to the feeling that you are
having a conversation with them. Break up the length and structure of
your sentences so you don't hypnotize your readers into sleep.
Sentences that are all the same length and structure tend to be a good
aid for insomnia!
Good writing takes practice. It takes lots and lots of practice. Make a
schedule to write at least a page a day. Read books and magazines about
the process of writing, and jot down tips that jump out at you. The art
of writing is a lifetime process; the more you write (and read), the
better your writing will become. The better your writing becomes, the
bigger your sales figures.
In an E-Book that is read on the screen, be aware that you must give
your reader's eye a break. You can do this by utilizing white space. In
art classes, white space is usually referred to as "negative space."
Reader's eyes need to rest in the cool white oasis you create on your
page. If your page is too dense, your reader will quit out of it as
soon as their eyes begin to tear.
Make use of lists, both bulleted and numbered. This makes your
information easy to absorb, and gives the reader a mental break from
dissecting your paragraphs one after the other.
Finally, decide on an easy-to-read design. Find a font that's easy on
the eyes, and stick to that font family. Using dozens of fonts will
only tire your readers out before they've gotten past your
introduction. Use at least one and a half line spacing, and text large
enough to be read easily on the screen, but small enough so that the
whole page can be seen on a computer screen. You will have to
experiment with this to find the right combination.
Of course, don't forget to run a spell and grammar check. You are
judged by something as minor as correct punctuation, so don't mess up a
great book by tossing out semicolons randomly, or stringing sentences
together with commas. (By the way, that's called a "comma splice.")
Last of all: create an index and a bibliography. That's it! You've
written a book! Now all you have to do is compile and publish your
E-Book online, and wait for download request from your website visitors!
How to Price Your
E-Book
You've written and compiled an E-Book. Now you have to decide how much
to charge for it. Finding the right price is essential to the success
of your product. If you charge too little, people will think it's of
little value, and they won't purchase it, or even it they do buy your
book, you will have to sell thousands of copies to get to the point
where you can begin to see a profit. If you price it too high when
compared with your competition, you will find yourself steadily
lowering the price, which will cause you all kinds of new problems in
the future. For example, if you sell your E-Book at first for $39.99,
and later reduce it to $24.95, don't you think the people who bought it
for $39.99 are going to be UPSET?
Choosing the right price for your E-Book is one of the most critical
parts of the marketing process. The first rule of pricing E-Books is to
never underprice. Determine the highest price your audience can afford,
and then if you find your book isn't selling, you can always reduce the
price. Before you take that step, make sure you are promoting your book
like crazy on the Internet and on websites. The price should be aimed
at bringing in profits, but you should never forget that price is one
of the factors that people use in judging the value of your E-Book ?
before they buy it. So always start with the highest price, and then
launch a mega-marketing campaign.
Pricing an E-Book is particularly difficult because E-Books are a
fairly new commodity. Since they are digital, the value of an E-Book is
as confusing as the understanding of what digital actually is to the
average layperson. This means that we must look at E-Books in a
different light in order to determine their actual worth in this brave,
new cyber world.
Let's look at the difference between a book in print and an E-Book. A
printed book is an object you can hold in your hand, store on your
bookshelf, even hand down to the next generation. It is priced on
factors such as paper stock, design and production costs, and marketing.
But the fact that unites E-Books and print books is that they are
composed of ideas. It is the ideas in these books that have the ability
to change, or possibly transform, people's lives.
What do you think an idea is worth when evaluated against the cost of
paper and ink?
It is the IDEAS that are valuable! That is how you determine the cost
of your E-Book.
What should I charge for my ideas?
There are all different formulas and methods for determining the
correct price for your E-Book. Let's begin with honing in on your
ultimate goals.
Decide if your goal is to get wide distribution and maximum exposure.
This goal is aimed at drawing customers to your business or service, or
to establishing the credibility of your reputation. If this is your
main goal, you should aim to keep your price on the low side. Some
authors have even priced their E-Books at a profit loss to draw a high
number of new customers. The key is to find a price that maximizes your
profits and the number of books you sell.
This is an excellent pricing strategy if you are looking to acquire
long-term customers. Long-term customers are extremely likely to buy
from you again and again as long as the first E-Book they buy is of
exceptional quality and beneficial to the customer.
However, if your book contains valuable and more importantly NEW
information, references, or techniques then you should aim to price it
on the high end.
After you figure out your goal, you must figure out what your
audience's need is for your E-Book. For example, does your book solve a
particular problem? If it does, and solves it in a way that hasn't been
written about in one hundred other E-Books, you will be able to achieve
high sales at a high price. If your book solves a problem or answers
questions in a new and unique way, you should price your book as high
as you can go. You will achieve larger profits this way, but bring in
fewer customers. Just make sure the question or problem that your book
solves is one that is important and relevant to the majority of your
market audience. If your ideas are not common knowledge, or you are
presenting a brand new technique, you will be able to sell books at a
high price. Just be prepared for your competition to undercut you on
price as soon as they hear about your book.
Keep in mind that the above pricing strategy is temporary. Eventually,
you will cease to sell books at this high price. So figure out in
advance how long you plan to offer your E-Book at this high price, and
when that time is up, change your pricing strategy.
If you want to see large profits over customer draw, aim for an
audience that is looking for easy solutions to their problems at a low
price. If your book is aimed at solving one particular problem rather
than general advice, then you can charge more. Start at the highest
price the market will bear to bring in the largest profits, and plan to
discount the book a number of times throughout the year.
Marketing Strategies
The key that unlocks the sales potential of your E-Book is to find a
single sentence that becomes your selling handle. This sentence states
what question or problem your book answers and the benefits your E-Book
can provide. Then be sure to use that sentence in every piece of sales
and promotional material, and every time anyone asks you about your
E-Book.
Besides promoting your books assiduously online, there are several
other strategies that can help you sell more books.
One is to give something away for free with your book, such as a
valuable bonus item. Or bundle several E-Books under one price, which
lowers the price for each E-Book if they were sold separately.
An effective technique for figuring out a price is to send out a survey
to your current customers. If these customers have already bought an
E-Book from you, ask for their opinion in terms of price. Do this by
creating a sales page for the new book, but don't include a price on
that page. Instead, add a number of links to survey questions that ask
pointed questions to aid you in assigning a price to your E-Book.
Another strategy is to test out prices by creating a number of
duplicate sales pages with different prices on each page. Make sure
your sales copy is exactly the same on every page, and includes your
selling-handle sentence. Then figure out for each page the conversion
ratio between visitors to your site and sales of your book. This will
tell you what your optimum price is.
Ultimately, if you've written a book that solves a problem or presents
a new technique, your book will bring in both traffic and profits. So
be sure to write that selling-handle sentence that sums up what problem
your book solves and what the benefits of your book will be to the
customers who purchase it. And then watch your market come to you!
Steps to Publishing
Success
Even if your best friend owns a top publishing company, giving you an
immediate "in," this does not guarantee publishing success.
First, you have to write a quality book that has a clear target
audience. And your book must answer a common problem or need that
audience shares. Then you have to develop a marketing plan, and stick
to it for at least two years.
Let's begin with the process that should commence before you write your
first word. Begin by reading A LOT. Read both books you passionately
love and books you can't seem to make it past page five. Then figure
out what the author did in the book you loved, and what was wrong with
in the book you couldn't finish. Write down these points so they are
crystal clear to you. Read other people's books for inspiration and to
discover what you should avoid as a writer.
The next step is to plan out your book. Narrow down your subject, and
then divide it into chapters. Each chapter should address a specific
aspect of the problem your book is going to solve. In each chapter,
break the specific aspect down into several parts. This will help your
readers take in your information a bit at a time instead of
overwhelming them with every bit of information clogging up the pages
until they feel like they're about to go blind. It's not quite
spoon-feeding the information to your readers, but it's close.
The next two steps are obvious. Write your book and then revise it. And
then revise it again. And perhaps again. Of course, writing is
extremely hard, and writing a book can seem like an impossible task.
There are many books out there that give you guidelines to help you
become familiar - and even love - the process of writing and revision.
Find a number of books about writing. Better yet, find a number of
books about writing the specific type of book you aspire to write.
These can serve as roadmaps on your writing journey.
Once you've written your E-Book and revised it at least twice, show it
to someone else whose opinion you respect. If you're lucky enough to
know a good editor, see if you have something to barter for him or her
to go through your manuscript. Or join a writing group and let the
other members critique your work.
Then take all these ideas from other people, and revise your manuscript
one last time. And then stop! Put down that pen! Get your hands off the
keyboard!
One of the most important steps to actually producing a book is to know
when to stop writing and tinkering with it.
You've finally written your E-Book! Pop open the bubbly! Give yourself
a night out on the town!
Okay, now that this necessary celebration is out of your system, what
do you do next?
How to turn your
E-Book into Profits
E-Books are a revolutionary way to publish your book without incurring
the costs of print production. All you need is a relevant and targeted
subject and some inexpensive software, and you can transform your
manuscript into a book.
The problem, in terms of actually seeing any profits from your E-Book,
is that the market is overwhelmed with E-Books, and many of them are
not worth the time it takes to download them. Just because the ability
exists to easily produce an E-Book, doesn't make it good writing.
Make sure your book does not simply rehash old material. You will
injure your credibility as an author by claiming to offer valuable new
insights and disappointing your audience with material they've read a
zillion times before. So spend enough time writing and revising your
book to make sure it's of the highest quality and presents the most
current information. A good book will eventually sell itself; false
claims about your book will make it extremely difficult to sell any
future books you may write.
Assuming you have determined that you do indeed have a quality product
that answers some question or need of your target audience with NEW
information, how do you know how much to charge for it? Rule number 1:
Set a price for your book equal to its value. An under-priced book will
only give the impression that your book isn't worth very much.
To figure out a fair price, estimate how much time you put into
creating it and how difficult it was to transform the necessary
information into understandable and engaging writing. Figure out how
much your time and effort is worth, and then price it accordingly. The
goal is for you to be adequately compensated for your talent, your
time, and your effort.
Once you've figured out a price that is high enough to convey the value
of the book, but not so high as to be out of the reach of your target
audience's mean budget, then it's time to offer it for sale on your
website. To attract sales, you will need to develop a promotional
campaign, particularly if you are an unknown author.
There are multitudes of books about self-promotion that will guide you
in your efforts. Choose a plan that is both creative and professional.
Learn how to write a catchy yet informative press release, and send
copies of your E-Book to sites that specialize in E-Book reviews.
Learn how to write powerful sales copy, or hire someone to write it for
you. This is an essential. You absolutely need excellent sales copy to
sell your book. Make sure the copy includes all the reasons your target
audience needs your book, and the benefits they will derive from buying
it.
Use graphics in your promotional materials. Beautiful graphics have the
power to instantly convey the quality and value of your E-Book.
Graphics can also convey the amount of valuable information the book
contains, and your careful attention to detail. Professional graphics
sell professional books. They reassure the customer that the product is
what it claims to be.
Consider excerpting chapters for articles. You can offer these tidbits
for free on your website as a sort of demo of your book. Include an
order form for your E-Book at the end of the excerpted articles.
Finally, when you set-up your download link, make sure to simplify the
process. It's a good idea to offer a few bonuses that make your book
even more enticing to purchase, but make sure the bonuses are valuable
and high quality. Too many bonuses that are basically a load of useless
stuff will compromise the impression your audience has of your E-Book.
The goal is to convey to your audience that they are getting a quality
product for a good deal. That means applying restraint, especially when
it comes to adding bonus items. Too much free stuff offered diminishes
your credibility.
Make sure your book is a quality product. Make sure it is relevant and
current. Develop an effective marketing plan that includes excellent
sales copy and excerpted articles. Then offer your book for sale, and
wait for your audience to discover you!
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