Google Adsense

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Below you will find 14 top tips to increasing your Google Adsense revenue. Read, apply and enjoy.

Tip 1:

When you are running an Ad Sense campaign, it is important to make sure that you are testing all of the different possibilities to make sure that you are getting the highest click through rate.

For instance you cloud try placing the ads in different places on your site and using different color combinations. Then run one ad format for a week, then run the second format and compare results. Better yet, test the formats simultaneously and start getting side by side results to compare.

Just be sure to allow each test the same amount of time to work to make sure that your results are equal.

Tip 2:

Although testing is necessity, there are certain areas for your ads that are thought to be more likely to encourage a greater click through than others.

It is a proven fact that, one place the visitors look first on the site is the top left position. But there are other places to consider depending on your site design. For instance, above
the page footer and below the top-level navigation are good.  And near the middle with the main content wrapped around the ad is thought to be optimum.

Take a look in the help files inside your Google Adsense account and you will find the latest research plus heat maps suggesting the best locations to place your ads.

Tip 3:

Although it may seem to be a good idea, do not try to make your ads stand out from the other content on your page.

Keep in mind that the readers did not come to your site to click on ads, but to read the content. You should take care to build your page around a specific topic.

This will ensure that the Adsense ads that are shown on the page, are relevant and useful to your visitors. If the ads blend in with the content on your site you will be more likely to get a better click through rate on them.

Tip 4:

I hope you are learning a lot from our little tips.

Let's talk about how many ads you should put on your page.

Some people think that it is bad to put Adsense on too many pages. But if you are going for the Adsense revenue then it is important to give your visitors as much chance to click through as possible.

Keep in mind that not all of them will arrive at your home page. Especially if they have found you through the search engines. If you don't want Adsense on all of your pages you can concentrate on placing the Adsense ads on high traffic pages to get the best results.

You can identify the most visited pages on your site by looking at your site logs or even your Google Analytics account, which will provide you with page by page details of visitors you receive.

If you don't have a Google Analytics account you can get a free one at http://www.google.com/analytics

Tip 5:

According to the Adsense terms you can place up to three ad units on each page along with a maximum of two Google AdSense for search boxes, a single link unit may also be placed on each page.

You can also include two referral units from each referral product in addition to the ad units, search boxes, and link units.

Be careful not to overload your page with more ads than content. Try to create a balance that allows you to blend your ad units in with the rest of the content. You will find that this will help increase your click through rate.

Tip 6:

Next we are going to jump right into which type of ad units work better.

Google has run tests that show that; horizontal ads generally work better than vertical ones. The idea being that the eye is more used to reading horizontally and so is more likely  to be familiar with this layout.

It has also been suggested that the larger rectangular ads that read horizontally will receive a higher click through. The best way for you to find out which ad format will work best on your site is by testing and comparing your results.

Tip 7:

If you have three ad block units on your page,  but you still want more you can also add one of Google's link units in addition to the other three units.

The link units are small blocks of links that take the reader to a page of ads that are related to the topic of your site in the same way that the usual text ads do.

The nice thing about link units is that they look a lot like navigation links and can easily blend in with your page design. This will give your visitors the impression that they are clicking through a link on your page rather than an ad.

Tip 8:

It is always good to get high-quality ads on your pages, but you don't necessarily want to show ads from your direct competitors.

If you are getting unwanted ads on your site, Google has a tool called the "Competitive Ad Filter" that allows you to choose to choose which ads not to show on your site.

The competitive ad filter works by blocking ads that link to specific URLs. This way, you can easily block all ads that are linked to your competitors website. By entering a top level domain such as www.my-competition.com, you'll also block all ads that link to subdirectories below that domain.

This can come in very handy if your competition is selling the same product that you are promoting on your page.

Tip 9:

I want to share with you another way that you can monopolize Google Adsense on your site and help your visitors at the same time.

You can help your visitors and increase your Adsense earnings at the same time, just by adding a Google search box to your web pages. This works out great because when someone uses the search box on your site they will be shown ads on the exact term that they typed in. If they click on any of the ads that they see while searching then you get the commission.

When you place the search box on your site you will have the ability to choose weather you want your visitor to be able to search your website as well as the web. You can even have search results that are tailored specifically to the topics on your site.

Tip 10:

If you are trying to target a particular type of Google ad for your site but it keeps putting up a different type then you need to make sure that the keyword that is related to the ads that you are targeting is repeated enough in the page so that Ad sense knows that is what the page is about.

For the best results use different keywords and/or keyword phrases on each page of your website. Optimize each page with the keywords that are most relevant to type of ad that you want to show on that particular page.

You can also put your keywords in your title tag, meta tag keywords and description. This will help you achieve more targeted ads on your page.

Tip 11:

Now let's talk about using graphics on your Adsense pages.

Putting pictures that are on the same subject as the ads that show on your page can improve your click through rates a great deal.

But make sure that you do not put pictures of people looking at the ads or in any way indicating that people should click on the ads. According to the program policies you may not direct your visitors attention to the ads by using arrows or other graphical images.

This does not mean that you can not use graphics on your Adsense pages. It just means that you have to use them in a way that will complement the content of the page and not for the sole purpose of getting people to click on your ads.

Tip 12:

There are many tools that can help you decide what keywords your should target to get the best results with your Adsense campaign.

A good free tool is the Yahoo bid tool (Overture) - http://www.vretoolbar.com/keywords. There you can type in words are related to the topic of the content on your page and see how many people are searching for them in Google, Yahoo, MSN and AOL.

It will also tell you the estimated amount of Google Adwords traffic and cost per click that keyword is receiving. This will help you choose which keywords will yield the best results on your Adsense pages.

Tip 13:

The next tip is about learning everything you can about using Adsense.

A great way to learn how to get the most out of your Adsense efforts is by joining the Adsense forums. It is always a good idea to keep up with what is going on and you can get  some really good tips and information on the best way to make more money from your Adsense.

Once you join you will be able to search for help and ask questions. The forum has many members that make a full time living from Adsense and who can really give you good advice on how to improve your earnings.

Tip 14:

Let's talk about the Adsense preview tool.

Google provides you with an excellent tool to help you preview the ads that appear on your page. This tool allows you to see the sample ads and formats, preview colors on your page, check the destination of the ads and geo targeted locations to see what visitors in other countries will see.

You should always take the time to experiment with your Adsense ads to improve your CTR (click through rate). So that you are sure to make the most from your Adsense efforts.

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