 |
Internet Business For Newbies
Preselling - The Art Of Building Anticipation
Navigation: Home - Home Business Courses - Internet Business For Newbies - Preselling Preselling - The Art of Building
Anticipation
Preselling is the work you must start doing before you release and sell
your product; that's why it's called pre-selling. It's the work you do
to convince your to-be-customers that your product has great benefit
and only a fool will pass your offer without purchasing -- all this
without actually "selling" the mentioned product.
Preselling can be seen as selling yourself to the customer before you
sell your product. When you sell yourself to the customer, you are
making your customers think "okay, this guy is not one of those greedy
marketers. He's actually here to help me out." so that they will let
their guard down and listen to your sales pitch.
Preselling is also the art of building up anticipation. If a friend
told you his chronic headache has been solved overnight by 'some new
medicine' but did not mention what it really was, would that leave you
wondering what the medicine really is? More so if you're having a
chronic headache yourself! That's why by mentioning a benefit which
would get your prospects' ears perked up again and again but not really
revealing what the solution is, you will get your prospects dying to
hear what you have to say next as you reveal slightly more about the
solution each time. When you finally uncover the whole thing, your
prospects will be crawling all over your website looking for the buy
button!
However, preselling is not just about unveiling your product bit by
bit. In fact, that was only one of the various ways one can presell.
For example, you might run a weekly newsletter on acne problems and
coincidentally you have just written this great ebook called '10 Ways
to Solve Acne Woes Once and For All'. In your newsletter, you can
presell by including a snippet or two from your ebook and mentioning it
as a viable solution to acne problems. If people get good advice from
your newsletter, they will perceive you as an expert on acne problems
and naturally will be curious to find out the ways you can teach them
to solve their problems.
At the end of the day, it all boils down to giving value to people
before you ask people to buy something from you. If you can help people
to solve their problems, they will, more often than not, be very
willing to buy products from you.
|
 |
