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Internet Business For Newbies
Ethical Marketing
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To sell a product well, it is very important to use powerful selling
words to really convey each and every little benefit that your product
has to convince the customer. It is not uncommon to see words like
'unbelievable' and 'phenomenal' and something along those lines in
really great salesletters.
However, there are some marketers who intentionally use hyped-up
descriptions to sell off their products. These marketers mislead
customers into thinking that their products offer benefits that do not
really exist in reality. At this point, it would be appropriate to
quote a story that really happened:
One evening, a fellow marketer in my MSN Messenger list messaged me to
check out his newest salesletter for his product, an ebook on earning
revenue with contextual advertisement. I logged on to his website and
was drawn right into his sales copy! The reason was the salesletter
dived right into my desires and promised that 'everything I have ever
wanted' can be obtained just by purchasing the said ebook and executing
whatever is inside. The salesletter also made it seem that the author
owns fleets of Mercedez Benz cars, luxurious mansions and private
yachts.
The problem was I know this particular marketer personally. He is
actually a 17 year old high school graduate looking for a few quick
bucks by selling a little ebook he compiled with information collected
from various sources from the Internet. My emergency alarm immediately
kicked in and I can just imagine how many naive newbies can be fooled
with the deceptive sales copy.
The sad but very real fact is that there are many scam artists online,
waiting to rip you off your hard-earned money. Hence, remember that the
usual advice for consumers still apply online: use your common sense.
If something sounds too good to be true, it probably is too good to be
true.
Remember, when you intend to purchase something from the Internet, do a
basic check-up on the merchant website. First and foremost, if you have
even the slightest question on any of the features of the product
mentioned, email the merchant regarding it and observe the attitude
with which he/she replies. Customer support reveals a lot about the
integrity of a business.
Finally, if you can't even find support email on their website, click
the 'Back' button and run away from the site at once!
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