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Internet Business For Newbies
Creating A Sellable Product
Navigation: Home - Home Business Courses - Internet Business For Newbies - Creating A Sellable Product Creating A Sellable Product
Many marketers have created or acquired products that they thought
would sell well and, in their enthusiasm, set up everything from sales
letters to websites to getting traffic. However, a lot of these
marketers have forgotten the single most important factor that will
affect their product sales - the "sellability" of the product.
When you begin creating products or buying rights to a certain product
to sell, the most important factor you must take into account is the
demand of the product. Do people want your product? It is simply stupid
to waste a month's time preparing a product, setting up the website and
required sales techniques only to find that people do not even flick an
eyebrow at your product!
Your final goal is to deliver the product to your customer and collect
his or her money. In order to do this, you must make sure your customer
wants to buy your product in the first place. How do you find out if
they want your product? Simple. Just ask! Ask in forums related to your
niche. Hold a survey or public poll. The Internet is a flat playing
field, and you have the power to reach just about anyone in the world
who has an Internet connection.
Let's say you have this brilliant idea on creating a step-by-step
instruction on how to cook Malaysian food. First, you must find out if
anyone is interested (or even heard of) Malaysian food. To do this, go
to a food-related forum and ask tactfully if anyone would be interested
in learning Malaysian cuisine. Do not ask blatantly whether anyone
would like to buy an ebook with instructions on how to cook Malaysian
food, or you might be in danger of being accused of spamming.
On the other hand, you can give out a few samples of your Malaysian
recipes to test the waters %u2013 see how the forum members react to
them. If they show enthusiasm for learning more, then you definitely
have a market in this. If they show no interest, then it is time to
look for a new idea to market. You save time in the long run because
you don't have to find out the low demand for your product the hard way.
If your idea is welcomed by the forum members you surveyed, you can go
ahead and compile your extensive ebook on cooking Malaysian food
because there is interest in the information you possess. Where there
is interest, you can easily build up desire for your product, and with
desire (plus good marketing), your purchases will arrive naturally!
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