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Killer Marketing Formulas
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by Kevin Davis
This publication is designed to provide accurate and authoritative
information with regard to the subject matter covered. It is sold with
the understanding that the author and the publisher are not engaged in
rendering legal, intellectual property, accounting or other
professional advice. If legal advice or other professional assistance
is required, the services of a competent professional should be sought.
Kevin Davis individually or corporately, do not accept any
responsibility for any liabilities resulting from the actions of any
parties involved.
Introduction:
The following publication includes fifty powerful marketing formulas.
Do you really need to know all of these formulas to be successful? Of
course not. But if there's at least a few formulas you didn't know
before, just imagine how valuable they could be to your business.
The
most important thing is to study each marketing formula with an open
mind. The more you understand about any formula, the more useful and
beneficial it will be. A careful reading of these formulas could really
make a big difference in your profits.
1. The "Problem Solver" Formula
The "I'm going to solve the problem I found with (product owner's name
and name of his popular product)..." formula tells your prospects that
you fixed a problem(s) with a popular product that you and many others
have had and solved it with your new product release. So, if your
prospects had the same problem they will likely buy your quick fix.
2. The "Upsell Motivator" Formula
The "I just added an upsell page with another product and you'll earn
(no.) per sale..." formula tells your prospects that if they promote or
are currently promoting your product through your affiliate product
they can earn commissions on the upsell offer now too. It will motivate
new and old affiliates to promote your product. You can even mention
the conversion ratio of the upsell product and how much they could
potential earn on top of your main product sales.
3. The "Increasing Proof" Formula
The "don't refresh the page or the price will go up, I know from
experience..." formula tells your prospects that if they refresh the
page of the affiliate product you are promoting that the price will go
up. You can tell them you made that mistake because you tested it and
then you had to pay a higher price for it. It will show them proof that
it's not a marketing ploy like they may have been thinking and it will
motivate them to buy now. Also tell them if they can't order now, leave
the page up till they come back to it.
4. The "It's Not Luck" Formula
The "famous people/experts just didn't (your product's benefit) by
chance..." formula tells your prospects that when they benefitted they
didn't do it by themselves, they had help. Of course you should mention
your product was the help they had. Many people think celebrities and
professionals just get lucky, but their secret is they sometimes can
afford and try out products before the general public does.
5. The "Impatient Mob" Formula
The "customers are hounding us left and right to see how soon they will
get (your product's name)..." formula tells your prospects that your
physical product must rock because customers are that impatient about
waiting for it to ship to them. You can even mention the ones that paid
for express shipping can't wait either and they will get it before
everyone else. Tell them your customers are ringing your phones off the
hooks, you've had countless e-mails, tons of posts on your messages
boards, etc., asking when they can expect your product to be delivered
and some have even offered to pay you double the price to get it there
faster.
6. The "Investment Proof" Formula
The "it worked so well I bought the rights to it..." formula tells your
prospects that you paid hundreds of thousands of dollars for a product
you got to try out before it was released to the general public and
offered the owner one lump sum for the rights to release it yourself.
People will realize it must work like crazy for you to invest that much
money in it.
7. The "Distraction To Focus" Formula
The "it's easy to get distracted, there are roughly (no.) products
released every day/week/ month/year about (your product's niche)..."
formula tells your prospects to agree with you if they realize and
notice how many products are released regularly and they are always
trying to buy the next greatest product. Just tell them to stay focused
only on purchasing products that will directly gain and support their
desired benefit and then show them how your product can help them do
that.
8. The "Shell Shocked" Formula
The "it's less than $(very high number)..." formula gives your
prospects a clue that your product or an affiliate product that you are
promoting costs less than a 3,4 or 5 digit number. Then later on you
can really shock them in your sales letter that it's only a 1 or 2
digit price. For example it's less than $1495...(later on)It's only
$9.97! People will lower their buying defenses when they are a little
shell shocked.
9. The "Right Way" Formula
The "it's a 100% (legal, ethical, moral, lawful, etc) way to (your
product's benefit)..." formula tells your prospects that your product
will give them a desired benefit without the normal mod-like methods
used by some unethical people or products. For example, increase your
sales with out spamming. If they are legal but unethical products you
could use word like: cheating, black hat, immoral, corrupt, etc.
10. The "Scream The Theme" Formula
The "(your product's benefit) or walk the plank..." formula tells your
prospects that you are relating your whole product presentation to a
certain theme in your sales letter. For example, if your theme was war
you could use graphics like tanks, camouflage background, guns, you
dress up as a soldier, etc. You could use lines like fire in the hole,
about face, cover their flank, etc. An entertaining product theme can
lower your prospect's buying defenses.
11. The "Over Production" Formula
The "my fulfillment company mistakenly produced (no.) extra copies..."
formula tells your prospects that you originally thought you sold out
your product but you were mistaken and now you have more to sell. You
can even tell them that you a had few returns and add to that number.
You could charge your prospects less if the fulfillment company didn't
charge you for the extra copies or if the returned ones were slightly
damaged.
12. The "Lower Standards" Formula
The "I'm promoting this product even though it slightly goes against my
business ethics but (a reason)..." formula tells your prospects that
you don't usually promote these types of products because they go
against your business principles but you had a good reason to do so.
The problem with the product could be the sales letter uses many
questionable persuasion tactics, it has an unprofessional cheap looking
web site, it's a highly saturated resell rights product, etc. Your
reason to promote it could be it's one of your close friend's products,
it's a business you owed a favor to, it donates a percentage of the
profits to charity, etc.
13. The "Field Trip" Formula
The "bonus: take a field trip to our headquarters in (city, state)..."
formula tells your prospects they can take a tour of how you run your
business and create the products that will give them their desired
benefit in person if they purchase your product. It could be at your
office, in your factory, at your home (business), etc. At the field
trip you can also offer food, drinks, free products, free consulting,
live entertainment, etc.
14. The "Little Niche" Formula
The "when you do a search for the term (popular niche) in (name of the
search engine) you get over (no.) results..." formula tells your
prospects that if they purchase the resell, master resell, private
label rights, etc to your product it will be in a different niche with
less competition to sell it. Just follow by showing them the lower
search results for the niche your product is in.
15. The "Big Time" Formula
The "I’ve been in business for (no.) minutes..." formula tells
your prospects that you've been in business a long time because you
timed it in minutes instead of years. Usually, the larger the number
sounds the more credibility you'll get. You could present your total
years in business by seconds, minutes, hours, days, weeks, seasons, etc.
16. The "Just One" Formula
The "check out the screen shots of just one of our affiliates..."
formula tells your prospects to view a highly detailed, graph charted
commission report of one of your super affiliates. They will actual
imagine themselves having that type of commission report on a daily,
weekly or monthly basis in their own account. It could motivate them
enough to sign up to your affiliate program and/or promote your product
like crazy.
17. The "Idea Generator" Formula
The "it will make your brain start to spin..." formula tells your
prospects that your product will stimulate their brain to come up with
new ideas they would have never thought of to improve their life. You
product could be a brainstorming product, an information product or any
other product that would switch on people's minds to turn out new ideas.
18. The "Please Everyone" Formula
The "keep in mind, I have lot of newbies and experts on my list..."
formula tells your prospects that you had to create the product in a
way so it would make sense for beginners and advanced enough for gurus
to learn something new. You could tell them that you added a beginners
quick start guide/instructions and experts skip over the easy stuff
guide/instructions.
19. The "Humble Beginning" Formula
The "I'm not going to brag or show off here..." formula tells your
prospects you are a very humble person and you just want to help them
succeed. You can tell them you won't show them photos of all your
benefits to make them jealous, you won't show them screen shots of your
results to make them think you are better than them, etc.
20. The "Teacher Was Wrong" Formula
The "my teacher gave me a (a bad grade like D or F) in (a subject
related to your product)..." tactic tells your prospects that even
though other people tell them they aren't good at something doesn't
mean they can't improve their life. For example, you could be selling a
weight loss product and you lost 100 pounds but your nutrition or
physical education teacher gave you a F in the class.
21. The "Crash Into Cash" Formula
The "our server crashed..." formula tells your prospects that so many
people wanted to learn more about your product and buy it that you
couldn't handle all the traffic. You can tell your prospects and the
affiliates that are promoting your product not to worry because you
just added a number of extra servers and everything is running
properly. Your affiliates will be really motivated to sell it because
of all the interest people are having with your product.
22. The "Behind It All" Formula
The "I never told anyone this before but I secretly helped tons of
(type of experts/celebrities) (your product's benefit)..." formula
tells your prospects that before you released your product you worked
behind the scenes to help people solve their problems and reach their
goals. People will be curious about why you kept your product hidden
for so long and want to try it out for themselves.
23. The "We Are Hiring" Formula
The "help wanted, we are hiring..." formula tells your prospects that
you are looking for a few select individuals to work at your business.
Just send them to your web site to fill out an application and maybe
while they are there they will purchase your product(s) too. You can
tell the potential employees the positions you are hiring, a
description of the job, how much experience they need, the yearly
salary or wage, etc. It doesn't matter who your target audience is
because almost everyone needs a job or better paying one.
24. The "Ya, It's Dead" Formula
The "(a product/market niche) is dead..." formula tells your prospects
that a product or system they usually buy or worship is dying and your
new product is better and taking it's place. You just have to give them
some real life proof you are totally right. Also using terms related to
death grabs peoples attention like it has been murdered, it has been
put to rest, it has been killed, it will rest in peace, it's been
destroyed and annihilated, it's been slain, etc. You could even list
the dates the niche was created and died are graphics like on a
tombstone, executioners in masks, weapons, caskets, cemeteries, etc.
25. The "High Fee Or Free" Formula
The "I just added (type or name of product) to the member's area..."
formula tells your prospects that if they become a paid member of your
subscription only site that they would get the product for free. Plus
tell them the product's value which should be higher than the monthly
or yearly fee of your private membership site. Also allow them to buy
the product separately without being a member of your site for a little
more and they will see the savings of being a member.
26. The "Way Beyond 100%" Formula
The "grab 125% commissions..." formula tells your prospects that if
they join your affiliate program and promote your product you'll give
them 100% of each sale and then some. It will motivate people to send
people to your squeeze page to build your list. To make sure you can
afford to pay them you just offer an OTO to their prospects that will
make you money on the upsell/backend.
27. The "Moderator Motivator" Formula
The "I just become a moderator of (a popular forum/message board)..."
formula tells your prospects the popular forum owner must trust your
judgement and they should too. You could just send the prospects the
link to the forum so they can see for themselves. As a moderator you
could set up a deal with him/her to run a certain section/topic of the
forum that's related to your product and have an ongoing ad posted on
it as long as you are the moderator.
28. The "Rich To Richer" Formula
The "brain surgeon quits his job to (your business opportunity)..."
formula tells your prospects that your money making program, course or
opportunity is so good a highly paid professional would quit his career
that he/she went through years of college to do. You just need to
present your prospect with testimonials, endorsements or case studies
of how your business idea worked for him/her.
29. The "Pot Grows" Formula
The "for every sale the affiliate bonus goes up $(no.)..." formula
tells your prospects that you are holding an affiliate contest for the
most sales and the bonus amount will grow with every sale every
affiliate makes until a certain date. You could even add your own out
of pocket money to the bonus to make it bigger. At the end of the
contest you could divide the total affiliate bonuses up between the
certain number of the highest resellers. For example, 1st place gets
50% of the bonus, 2nd place gets 30% of the bonus, 3rd place gets 20%
of the bonus, etc. You could also use a more imaginative detailed
example by saying if the affiliate bonus total ends up being $20,000,
then theoretically divide up the money 1st place would get $10,000;
2nd, $6000; 3rd $4000, etc.
30. The "Reality Of It All" Formula
The "total visitors on the site (no.)..." formula tells your prospects
in real time how many people are at your web site or sales letter along
with them. You could be more detailed and tell your visitors how many
paying customers you had today, how many op-in subscribers you had
today, how many forum registrations you had today, etc. People are
usually followers and will sometimes copy the leaders (which is the
people that already took an action on your web site).
31. The "Hard Copy" Formula
The "bonus: grab the physical resell rights..." formula tells your
prospects they can turn your digital product into a physical product
like a book, audio, video, etc and sell and keep 100% of the profits.
You could even produce the physical product and drop ship it for them
for a percentage of their resell profits, once they get an order they
pay you a certain amount and you ship it to their customers. They'll
have no hassles of duplication, packaging or shipping the product. The
good thing about this is you won't have to compete with your resellers
because you're selling the lower priced digital version and they are
selling the higher priced physical version. You could eventually have
an army of people sending you profitable orders.
32. The "Over Re-Payment" Formula
The "get a full 110% rebate in one year..." formula tells your
prospects they will get a rebate of over their full purchase price
after a long period of time. If your business is online you can have
them turn in your rebate by e-mailing you their receipt after one year.
They will realize that all the risk will be on you and they won't lose
any money plus they will gain some money. You can say the extra 10% is
interest for taking the time to order and try out your product or a way
to say thanks for being a loyal customer. If most people are like me,
they will forget about turning in that one year rebate. People are
busier than ever now a days, quit using the product and store it away,
throw away or lose the rebate mail-in forum or email, etc.
33. The "Tone It Down" Formula
The "I've just released a toned down version of (your sold-out
product)..." formula tells your prospects that you sold out of your
limited edition, high ticket product but because so many people wanted
it who couldn't afford it, you created a lower priced version. The
difference of each version could be that one is a physical product and
one a digital product, one comes with bonuses and one doesn't, one has
detail information and one has general information. Plus, you can
upsell them the advance information separately if they need it.
34. The "Buying Guide" Formula
The "free ecourse: things to consider when buying (your type of
product)..." formula tells your prospects they will get a free consumer
buying course when they opt-in to your e-mail list. You could offer the
course as downloadable ebook or by autoresponder sending a lesson every
few days. Of course, everything you tell them to look for when buying
your type of product should be what your product offers and place your
ad for it after each lessen.
35. The "Higher The Better" Formula
The "make (no.) per sale with the bronze level, make (no.) per sale
with the silver level, etc..." formula tells your prospects the bigger
and higher priced the product package/membership they purchase the
higher their affiliate commission will be. For example, earn $15 per
sale when you buy the basic plan, earn $25 per sale when you buy the
deluxe plan, earn $35 per sale when you buy the advanced plan, etc.
36. The "Show Me How" Formula
The "Bonus: a reseller/affiliate manual..." formula tells your
prospects you will give them an ebook, report or booklet of step by
step set-up instructions, advertising resources, creative tips and
marketing strategies on ways to make money with your affiliate program
or resell rights product. Beginners as well as some experts will like
it because it will help eliminate their mistakes and learning curve.
37. The "Volunteered Compliments" Formula
The "the experts actually volunteered their testimonials..." formula
tells your prospects that most people think that experts or
professionals give you testimonials because they owed you a favor or
you paid or bribed them somehow. That will remove their buying defenses
and make your expert testimonials a little more believable and extra
persuasive.
38. The "Fast Discount" Formula
The "the next (no.) people that order get a 75% discount on (the name
of your upcoming product), the next (no.) people that order get a 50%
discount on (the name of your upcoming product), etc ..." formula tells
your prospects if they purchase your main, current product you will
give them an early bird bonus of a discount on your future product
release. It will create urgency because the quicker they order the
bigger discount they will get on your next product launch.
39. The "Single Is Cheaper" Formula
The "it's only $(low price). you have (no.) days/week to order it or
you will be required to order (a more expensive product) to get it..."
formula tells your prospects they will have to buy an high price
product later on in order to get you current product release unless
they purchase it now at a lower price. If they are at all interested in
your product they will definitely buy before they have to spend more
money down the road to get it in a big product package deal.
40. The "Fresh Words" Formula
The "Bonus: ongoing, fresh user generated content..." formula tells
your prospects they will get free access to other customer's
information they donate to the members/customers area of your online,
private product delivery location. It could be community content they
could read like from a forum or blog, donated private label or
republishable content from your customers, etc. Plus, you could allow
your customers to use the content for their own web site or information
products if they include your ad.
41. The "Number Of Letters" Formula
The "just one (no.) letter word can (your products benefit)..." formula
tells your prospects a clue about a word that relates to the product
you will be offering them. You could use the hint to persuade them to
read the rest of your ad, click on your web site link, open your e-mail
message or opt-in to your list. People will take action just to see
what the word is or if their guess was right.
42. The "Drum Roll" Formula
The "lets have the drum roll please..." formula has your prospects
subconsciously think back to a time and remember a specific sound when
there was an important announcement going to follow it. Other branded
sounds you could describe or use in your audio or video messages to
gain your prospects attention are sirens, horns, gun or cannons firing,
severe weather tv beeps, a vehicle backing up sound, a horn blowing,
etc.
43. The "Re-Uniting" Formula
The "I'm re-uniting one last time with (expert/famous person's name) to
show you how to (your product's benefit)..." formula tells your
prospects that you worked with that person in the past on a successful
product (they may already own and like). Since you will be meeting one
last time people will want to have one last chance to see how you can
help them improve their life. It could be that you are reuniting to
create and present a new product together, doing a teleseminar or
seminar tegether, doing a workshop or class together, etc. You can even
tell your prospects the total of how much you two together normally
charge and offer them a much lower price.
44. The "Reward The Reader" Formula
The "I'll regularly reward you for (opening, responding to, reading,
etc) my e-mails..." formula tells your prospects that they shouldn't
delete your e-mails because they may get something for free that will
help them reach their goals in life. Explain to them you know that we
all are getting bombarded with spam but you will offer them goodies
because you want to truly help them. You could even tell them the types
of rewards you will be offering them like free products, subscriber
only discounts, win/win first to know JV offers, subscriber only
affiliate bonuses, etc.
45. The "If You Can" Formula
The "if you can (something simple/quick) you can (your products
benefit)..." formula tells your prospects that your product will give
them their desired benefit if they can accomplish an easy or everyday
action. It could be if they can point and click, copy and paste,
swallow a pill, stick on a patch, breath in and out, talk on the phone,
etc. People like products that won't interrupt or change their normal
habits or way of life.
46. The "Money Up-front" Formula
The "I'll offer you $(no.) to joint venture with me..." formula tells
your prospects that you will pay them an upfront fee if they send your
product offer to their lists. And that's on top of the commissions you
will pay them. You just want to make sure the marketer has a big or
highly targeted list of mostly proven buyers. Some marketers may think
you're just being desperate so you may want to give them a reason why
you're offering money up-front. For instance, you don't want them
to take any risks or because you know you'll make the upfront fee back
because it converts so well.
47. The "Build Up" Formula
The "if you just (verb - lose, make, etc.) (no.) (an amount - pound,
dollar, etc.) a (time period - year, day, week, etc.)it would equal
(no.) (an amount - pound, dollar, etc.) and (time period - year, day,
week, etc)..." formula tells your prospects your product will give them
an easy formula or system that will add to their desired benefit over a
certain period of time. For example, if you just lose 5 pounds a month
that would equal 60 pounds in one year. Another example, if you only
make a $500 a week that would amount to $26,000 a year.
48. The "Affiliate Compliment" Formula
The "my affiliate bonus is the perfect compliment to (the name of
product you are promoting)..." formula tells your prospects that if
they order the affiliate product through your link you will give them a
personal bonus of your own that will make the product even better. Your
bonus could help make the product easier to use, the benefits appear
faster, make them easier to understand, etc.
49. The "Get Your Share" Formula
The "get your share of (a major benefit that someone else is selling or
owns)..." formula tells your prospects your product will help them gain
their beneficial slice of pie from a resource that already has an
abundance of it. For example, get your share of the 20 billion (type of
industry) market. Another example, get your share of the 50,000 pounds
this amazing weight loss formula has removed from people all over
America.
50. The "100% Winner" Formula
The "win 100% commissions for (no.) (days, weeks, months, years,
etc)..." formula tells your prospects you are holding an affiliate
contest and if they sell the most they will qualify to keep all the
profits they sell. You could even offer a 100% commissions contest for
multiple web sites and/or products you own instead of only one product.
Conclusion:
I hope that reading all these marketing formulas was both educational
and inspiring for you. The day will come when one or more of these
formulas will have a beneficial impact on your business.
If you've already found some formulas to try out, don't delay, start
putting them into action immediately. The sooner you get started, the
sooner you will be able to profit.
Keep in mind that marketing can change over time, so be sure you keep
up to date with the latest marketing formulas. The more you know about
marketing, the more successful you will become.
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